The two-world concept of the campaign compares the foreseeable implications of the industry’s passivity with society’s ideal in a provocative manner.
Posts Tagged: outdoor
ISPO Shanghai reveals the potential in China
With sport in China booming, demand for the right sports kit is growing too. From clothing to equipment: the latest trends in the running, health & fitness…
ISPO Award OutDoor Edition New quality seal for outdoor products
The ISPO Award has become a highly respected quality seal for the sporting goods industry. It helps specialist retailers put together their product ranges…
Elan W Studio – We rule the snow
W Studio is not about us or you, it’s about WE. Having the greatest time on snow, together! We support each other, love each other and feel accepted by each other.
PrimaLoft, Inc. Partners with Leading Outdoor Brands Introducing PrimaLoft® Bio™ Beginning Fall 2020
PrimaLoft, Inc., a global leader in advanced material technology, today announced its partnership with five iconic outdoor brands to introduce…
MASTERS Rental Poles
The Masters RENTAL line aims to maintain the quality that distinguishes the brand, proposing two models with different approaches, but with the sole objective…
ISPO Award: the 2019 winners have now been chosen.
The ISPO Award is regarded as a well-established seal of quality and approval for outstanding products in the sports industry. The 2019 winners have now been chosen…
ISPO 2019: Exportis the name of the game for 37 french brands receiving trade show support.
If there is one “must-attend” professional trade show for the European outdoor sports industry, it is IPSO Munich in Germany. This year’s trend-setting….
ISPO Beijing: a focus on winter sports and soccer
ISPO Beijing 2019 will open its doors from January 16 – 19. About 400 exhibitors representing 700 brands are expected for the 15th anniversary of the fair at its…
The Decentralized Web 3.0 – Transforming Business and Society. Interview with Marcus Dapp
The convergence of The Decentralised Web 3.0, Digital Sustainability, and Open Technologies with the Internet of Things and Artifical Intelligence will fundamentally reshape the way we do business and govern our societies in the future.