At EOS 2017, Arne Strate (Marketing Director at the It's Great Out There Coalition) explains what the campaign has achived so far and what are its plans for the future:
Karin Kreider outlines a range of short-term and long-term benefits that materialise from the adoption of sustainability standards for businesses along the supply chain...
Susan Viscon speaks about how REI is engaging its customers, vendors and nonprofit partners across the United States to put the outdoors at the centre of American life.
How to be a Game Changer in Participation, focuses on the stakeholder landscape around participation and how this has changed in the last few years - "It takes courage, commitment and a spirit of adventure to create game-changing initiatives; qualities the outdoor sector is not short of!" Kate discussed these themes and shared learnings from across her career.
What is really stopping people who like the outdoors, from getting active outdoors? What could motivate them? What do outdoor novices think of outdoors brands, retailers and the industry overall?
Haysun Hahn (Founder, Fast Forward Trending) explains why outdoor needs more fashion, design and style!
Amy Roberts (Executive Director, OIA) talks about the challenges as she sees them and the way in which the OIA and the US industry is responding to such rapid change...
Richard Kastelein, publisher of Blockchain News and Blockchain Instructor for Oracle takes us on a journey to help to understand this new phenomenon.
EOS 2017 took place in Italy (Treviso), one of the most significant country for the European outdoor. EOG who masterfully organized the event, was also supported by Assosport (Association of Italian Sporting Goods Industry) and IOG (Italian Outdoor Group).
People new to the outdoors no longer go for the individual pursuit of the extreme, highly challenging goal. Instead of training to climb a mountain, they are attracted by...
